During March 2025, Bigdadbear developed the Primer::Alpha::Banner Upsell Scheme within the primer/view_components repository, focusing on enabling targeted upsell messaging for marketing campaigns. They implemented new CSS classes and component logic in Ruby to support the upsell variant, ensuring that specific styles and icons could be mapped dynamically. The work included adding tests and preview functionality, allowing for smoother rollout and validation of marketing-driven features. By leveraging skills in CSS, front-end development, and Ruby on Rails, Bigdadbear delivered a feature that supports both technical flexibility and business objectives, laying a foundation for future marketing integrations without addressing bug fixes this period.