September 2025: Implemented cross-platform Ad Tag Parameters for Interstitial Ads in THEOplayer React Native, introducing granular per-ad-break adTagParameters at the Interstitial level and bridging parameters across Android (THEOadsAdapter) and iOS adapters. Added mapping helpers and type fixes to ensure consistent data representations, improved data integrity, and anchored the feature for future extensibility. The work, driven by a refactor to attach parameters at the interstitial level, reduces cross-platform drift and enables precise ad targeting configurations, unlocking potential uplift in fill rates and revenue through better ad customization.

December 2024 — THEOplayer/iOS-Connector: Corrected Conviva ad-technology reporting by ensuring Server Guided ad tech is correctly identified when AdIntegrationKindTHEO_ADS is in use, and standardized enum casing in AdEventConvivaReporter. This fix improves reporting accuracy, reduces data discrepancies, and strengthens revenue attribution analytics. Delivered with traceable changes in two commits for straightforward review and rollback if needed.

November 2024 — THEOplayer/iOS-Connector: Focused on enhancing ad technology reporting to deliver clearer attribution and better monetization insights. Delivered Ad Technology Reporting Enhancements by expanding input to Ad/AdBreak objects for precise client-side vs server-side identification and refined ad-tech classification. Implemented THEOads support to align with server-side ad-tech detection. These changes improve analytics accuracy, vendor attribution, and decision-making for publishers relying on iOS connector data. No major bugs fixed this month; changes advanced the ad-tech reporting pipeline with minimal surface area and strong alignment with existing architecture.