
Worked on a branding refresh for the Privacypack repository, focusing on consolidating and updating DuckDuckGo branding assets across the application. The project involved introducing new service logos, updating to the latest logo versions, and fine-tuning logo sizing to ensure visual consistency. Duplicate logo files were removed to maintain a single shared asset set, reducing asset drift and simplifying future updates. Asset management skills were applied to streamline the branding workflow, using tools and practices common in frontend development and design systems. The work supported a more cohesive user experience and laid groundwork for easier maintenance of branding assets going forward.
Month: 2025-09 — The Privacypack branding refresh delivered a unified DuckDuckGo branding experience across the product, driven by asset consolidation and updated visuals. Key work includes introducing new service logos, updating to the latest logo assets, fine-tuning logo sizing for consistency, and eliminating duplicate logo files to maintain a single shared logo set. This reduces asset drift, simplifies future branding updates, and supports a stronger, more cohesive user experience.
Month: 2025-09 — The Privacypack branding refresh delivered a unified DuckDuckGo branding experience across the product, driven by asset consolidation and updated visuals. Key work includes introducing new service logos, updating to the latest logo assets, fine-tuning logo sizing for consistency, and eliminating duplicate logo files to maintain a single shared logo set. This reduces asset drift, simplifies future branding updates, and supports a stronger, more cohesive user experience.

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