
Developed and deployed a unified Google Tag Manager integration for the Eleve5 site, enabling comprehensive analytics and e-commerce tracking across multiple pages. Leveraged JavaScript and HTML to implement GTM script and noscript tags, as well as dataLayer events for purchases and link clicks, ensuring consistent instrumentation and data quality. Introduced a Privacy Center Loader to the hello.html page to enhance consent management and personalize user experience. All work was delivered in the ArthurSeche/eleve5 repository, focusing on analytics integration, web analytics, and front-end development to provide actionable business insights and improved measurement of user interactions throughout the site.
September 2025: Implemented unified Google Tag Manager (GTM) integration across the Eleve5 site and introduced a Privacy Center Loader to enhance consent management. Delivered cross-page analytics, event tracking (purchases, link clicks), and page-level measurement to enable better business insights and e-commerce metrics, with consistent instrumentation across product, confirmation, contact, examen, exercice1/2, and hello pages (GTm script/noscript and dataLayer events).
September 2025: Implemented unified Google Tag Manager (GTM) integration across the Eleve5 site and introduced a Privacy Center Loader to enhance consent management. Delivered cross-page analytics, event tracking (purchases, link clicks), and page-level measurement to enable better business insights and e-commerce metrics, with consistent instrumentation across product, confirmation, contact, examen, exercice1/2, and hello pages (GTm script/noscript and dataLayer events).

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