
Contributed to SpikyCherry/DSA3101_group9 by developing marketing analytics notebooks focused on exploratory data analysis and ROI measurement for banking campaigns. Built data loading, cleaning, and feature engineering pipelines in Python and Pandas, incorporating cost, CLV, CAC, and ROI features to support business-driven insights. Designed and trained predictive models, comparing approaches such as Ridge Regression and Random Forest using Scikit-learn, and selected models based on interpretability and performance. Delivered scalable data ingestion mechanisms for bulk uploads, enabling analytics workflows on large datasets. Enhanced documentation for clarity and maintained code hygiene, ensuring deployment-ready artifacts and actionable visualizations for business decision-making.
April 2025 monthly summary for SpikyCherry/DSA3101_group9: Delivered data-driven ROI analytics capability and scalable data ingestion, with deployment-ready artifacts and improved documentation; solid business value from predictive analytics and scalable intake.
April 2025 monthly summary for SpikyCherry/DSA3101_group9: Delivered data-driven ROI analytics capability and scalable data ingestion, with deployment-ready artifacts and improved documentation; solid business value from predictive analytics and scalable intake.
March 2025 monthly work summary focusing on key accomplishments in SpikyCherry/DSA3101_group9. Delivered Marketing Analytics Notebooks for Banking Marketing (EDA and ROI measurement) with data loading, cleaning, initial feature engineering, and ROI-related features. Initiated baseline model training and established analytics foundation for ROI analysis. No major bugs reported; commits documented.
March 2025 monthly work summary focusing on key accomplishments in SpikyCherry/DSA3101_group9. Delivered Marketing Analytics Notebooks for Banking Marketing (EDA and ROI measurement) with data loading, cleaning, initial feature engineering, and ROI-related features. Initiated baseline model training and established analytics foundation for ROI analysis. No major bugs reported; commits documented.

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