
Over 18 months, Michael Tod built and evolved core analytics, governance, and customer support features for the plausible/analytics repository, focusing on scalable team management, consolidated cross-site dashboards, and robust auditability. He engineered distributed caching, cluster-aware data aggregation, and flexible goal tracking, using Elixir, LiveView, and Ecto to deliver reliable, low-latency analytics and seamless UI workflows. His work included deep database migrations, API design, and CI/CD improvements, addressing both backend performance and frontend usability. By integrating advanced access controls, SSO, and observability, Michael delivered maintainable, business-critical systems that improved data integrity, operational reliability, and enterprise onboarding for Plausible.
March 2026: Implemented key CRM analytics UX enhancements in plausible/analytics, delivering faster, more reliable insights for site administrators. Introduced 24-hour traffic sorting, on-page-load hourly visitor statistics, and persistent sorting across pagination to improve data consistency. Rebuilt sparklines on page load to ensure visuals reflect current data, and fixed pagination-related sort preservation to maintain stable ordering even with live updates. Together with in-memory sortable indexes and LazyHTML integration, this work improves time-to-insight and trust in analytics dashboards, enabling faster decision-making and better BI outcomes.
March 2026: Implemented key CRM analytics UX enhancements in plausible/analytics, delivering faster, more reliable insights for site administrators. Introduced 24-hour traffic sorting, on-page-load hourly visitor statistics, and persistent sorting across pagination to improve data consistency. Rebuilt sparklines on page load to ensure visuals reflect current data, and fixed pagination-related sort preservation to maintain stable ordering even with live updates. Together with in-memory sortable indexes and LazyHTML integration, this work improves time-to-insight and trust in analytics dashboards, enabling faster decision-making and better BI outcomes.
February 2026 was a high-value month delivering significant business impact through feature-rich analytics enhancements, performance improvements, and reliability fixes across plausible/analytics and plausible/docs. Key work included integrating custom properties into goals with a filtering UI, expanding real-time insight with a Last 24 Hours time range for dashboards and Stats API v2, and enabling efficient data loading with a Sparkline module. Additionally, we improved collaboration and onboarding with invitations for team/site transfers, while stabilizing the platform with targeted crash fixes and test reliability improvements.
February 2026 was a high-value month delivering significant business impact through feature-rich analytics enhancements, performance improvements, and reliability fixes across plausible/analytics and plausible/docs. Key work included integrating custom properties into goals with a filtering UI, expanding real-time insight with a Last 24 Hours time range for dashboards and Stats API v2, and enabling efficient data loading with a Sparkline module. Additionally, we improved collaboration and onboarding with invitations for team/site transfers, while stabilizing the platform with targeted crash fixes and test reliability improvements.
January 2026 monthly summary for plausible/analytics: Focused on reliability, feature flexibility, and governance UX fixes. Delivered test and CI workflow stability improvements, expanded pageview goals to support multiple goals per path with custom properties, fixed a super-admin rendering crash in feature gates, and added Unknown (ZZ) country code support in the country code block shield. These efforts improved deployment reliability, configurability of analytics goals, and governance UX.
January 2026 monthly summary for plausible/analytics: Focused on reliability, feature flexibility, and governance UX fixes. Delivered test and CI workflow stability improvements, expanded pageview goals to support multiple goals per path with custom properties, fixed a super-admin rendering crash in feature gates, and added Unknown (ZZ) country code support in the country code block shield. These efforts improved deployment reliability, configurability of analytics goals, and governance UX.
December 2025 — Plausible Analytics: Delivered a blend of user-facing enhancements, platform modernization, and reliability improvements, driving faster support workflows, stronger API capabilities, and more stable release cycles. Key features delivered include Site Search Enhancements with domain_changed_from filtering to speed customer site lookups. Platform and Dependency Upgrades modernized runtime and tooling, upgrading Elixir/Erlang to 1.19.4/OTP 27.3.4.6, upgrading dependencies, and refining Docker/cache settings for stability and faster deploys. Major bug fixes included stabilizing the test suite by addressing Postgrex disconnections through stubs and proper async handling. The Goals work introduced custom properties with constraints, migrations, and API support, enabling richer analytics queries and site/plugin integrations. CI/Observability improvements added monitoring of uncaptured logs to improve failure detection, plus test sandbox management to prevent dirty disconnects in tests. Overall impact: improved system reliability, faster customer support lookup, stronger API capabilities for Sites/Plugins, and a more deterministic CI/testing environment, all contributing to higher developer velocity and business value.
December 2025 — Plausible Analytics: Delivered a blend of user-facing enhancements, platform modernization, and reliability improvements, driving faster support workflows, stronger API capabilities, and more stable release cycles. Key features delivered include Site Search Enhancements with domain_changed_from filtering to speed customer site lookups. Platform and Dependency Upgrades modernized runtime and tooling, upgrading Elixir/Erlang to 1.19.4/OTP 27.3.4.6, upgrading dependencies, and refining Docker/cache settings for stability and faster deploys. Major bug fixes included stabilizing the test suite by addressing Postgrex disconnections through stubs and proper async handling. The Goals work introduced custom properties with constraints, migrations, and API support, enabling richer analytics queries and site/plugin integrations. CI/Observability improvements added monitoring of uncaptured logs to improve failure detection, plus test sandbox management to prevent dirty disconnects in tests. Overall impact: improved system reliability, faster customer support lookup, stronger API capabilities for Sites/Plugins, and a more deterministic CI/testing environment, all contributing to higher developer velocity and business value.
November 2025 performance summary: Delivered a major Consolidated View for Enterprise Plans enabling teams to manage multiple sites from a single dashboard, with per-team user preferences, billing checks, and accessibility improvements. Implemented CRM Enhancements to improve data integrity through updated trial expiry handling and domain escaping fixes. Added a Migration for the Team Membership User Preferences data model to support per-team settings. Refined upgrade prompts and gating with a CTA that drives upgrades before team creation and improved error handling. Enforced a maximum goals-per-site limit with updated creation logic and tests.
November 2025 performance summary: Delivered a major Consolidated View for Enterprise Plans enabling teams to manage multiple sites from a single dashboard, with per-team user preferences, billing checks, and accessibility improvements. Implemented CRM Enhancements to improve data integrity through updated trial expiry handling and domain escaping fixes. Added a Migration for the Team Membership User Preferences data model to support per-team settings. Refined upgrade prompts and gating with a CTA that drives upgrades before team creation and improved error handling. Enforced a maximum goals-per-site limit with updated creation logic and tests.
Month: 2025-10 — Key outcomes: Delivered two major features in plausible/analytics that enhance cross-site analytics and data accuracy. Implemented Consolidated View Dashboard with cluster-wide cache broadcasting, and overhauled the sampling mechanism to provide a Consolidated Sampling Cache and removed the sampling_adjustments feature flag, reporting consolidated values for all sites. These changes improve cross-site insights, reduce maintenance overhead, and improve data accuracy and performance.
Month: 2025-10 — Key outcomes: Delivered two major features in plausible/analytics that enhance cross-site analytics and data accuracy. Implemented Consolidated View Dashboard with cluster-wide cache broadcasting, and overhauled the sampling mechanism to provide a Consolidated Sampling Cache and removed the sampling_adjustments feature flag, reporting consolidated values for all sites. These changes improve cross-site insights, reduce maintenance overhead, and improve data accuracy and performance.
Month 2025-09 — Plausible Analytics (plausible/analytics): Delivered a set of UX, performance, and reliability improvements that enhance business value through faster queries, scalable architecture, and richer data insights. Key items include replacing the Search Console property select with a dynamic ComboBox for improved searchability and selection of Google Search Console integrations; introducing site ID caching with a dedicated cache adapter to speed up rolled-up site queries; enabling distributed operation via cluster joining on startup for automatic node discovery; implementing consolidated views with a dedicated cache index and lifecycle safeguards to distinguish consolidated vs regular sites during transfers and team operations; and enriching email reports with top goal conversions for deeper weekly/monthly insights. Overall, these changes reduce latency, increase scalability, and improve visibility into performance and goals.
Month 2025-09 — Plausible Analytics (plausible/analytics): Delivered a set of UX, performance, and reliability improvements that enhance business value through faster queries, scalable architecture, and richer data insights. Key items include replacing the Search Console property select with a dynamic ComboBox for improved searchability and selection of Google Search Console integrations; introducing site ID caching with a dedicated cache adapter to speed up rolled-up site queries; enabling distributed operation via cluster joining on startup for automatic node discovery; implementing consolidated views with a dedicated cache index and lifecycle safeguards to distinguish consolidated vs regular sites during transfers and team operations; and enriching email reports with top goal conversions for deeper weekly/monthly insights. Overall, these changes reduce latency, increase scalability, and improve visibility into performance and goals.
August 2025 monthly summary for plausible/analytics focused on delivering business value through user-centric UI updates, secure access controls, and reliability enhancements. The team prioritized features that simplify workflows for customers and reduce billing confusion, while strengthening security and observability across the platform.
August 2025 monthly summary for plausible/analytics focused on delivering business value through user-centric UI updates, secure access controls, and reliability enhancements. The team prioritized features that simplify workflows for customers and reduce billing confusion, while strengthening security and observability across the platform.
July 2025 monthly summary: Delivered critical auditability and enterprise enablement enhancements across plausible/analytics and plausible/docs, while stabilizing the typing UX. Implemented a centralized audit trail framework including a new audit_entries table, SSO audit logging, UI audit views, and pagination for the CRM audit browser. Fixed a focus-related UX regression to prevent the '/' shortcut from stealing focus during typing in inputs, and added an SSO enablement link in the documentation to streamline enterprise onboarding. These efforts improve compliance traceability, reduce operational risk, and accelerate enterprise adoption, leveraging database migrations, frontend focus management, and documentation workflows.
July 2025 monthly summary: Delivered critical auditability and enterprise enablement enhancements across plausible/analytics and plausible/docs, while stabilizing the typing UX. Implemented a centralized audit trail framework including a new audit_entries table, SSO audit logging, UI audit views, and pagination for the CRM audit browser. Fixed a focus-related UX regression to prevent the '/' shortcut from stealing focus during typing in inputs, and added an SSO enablement link in the documentation to streamline enterprise onboarding. These efforts improve compliance traceability, reduce operational risk, and accelerate enterprise adoption, leveraging database migrations, frontend focus management, and documentation workflows.
June 2025 highlights: Security, UX, and reliability improvements across CRM and SSO, with notable work in UI/Plans, BC notifications, and team management. Delivered core CRM utilities (per-user API keys, quick links, UX tweaks), enhanced CRM locking (grace-period unlocks and lock icons with refunds flow), and updated UI plans (phx-submit for filters and removal of the teams feature). BC/Basecamp notifications were tightened for clarity and inclusivity of co-authors, with a fix to notification wording. SSO/CRM-SSO work progressed through domain validation chains, background validation services, and end-to-end domain verification, including a DNS fallback bugfix and login-preference persistence. Preparatory migrations and cleanup activities (including kaffy removal and team-related migrations) support broader platform integrity and cross-system integration.
June 2025 highlights: Security, UX, and reliability improvements across CRM and SSO, with notable work in UI/Plans, BC notifications, and team management. Delivered core CRM utilities (per-user API keys, quick links, UX tweaks), enhanced CRM locking (grace-period unlocks and lock icons with refunds flow), and updated UI plans (phx-submit for filters and removal of the teams feature). BC/Basecamp notifications were tightened for clarity and inclusivity of co-authors, with a fix to notification wording. SSO/CRM-SSO work progressed through domain validation chains, background validation services, and end-to-end domain verification, including a DNS fallback bugfix and login-preference persistence. Preparatory migrations and cleanup activities (including kaffy removal and team-related migrations) support broader platform integrity and cross-system integration.
2025-05 Monthly Summary for plausible/analytics. Focused on performance, reliability, governance, and business-ready features that scale with data and users. Key features delivered: - Load Testing and Throughput Enhancements: Ingest throughput improvements, atomic rate-limiting refactor, new load testing configurations, telemetry buffering, and fixes to cache metric tags. Commits: aa4a8339cb3416d6708561baec6e8131062aae42; 8f4b63083e5771c06e62b43897a6984a6c769802; e017ec32683748d975f55af80590091249edb927. - Customer Support Interface Enhancements: Major UI improvements with HelpScout integration, enhanced filtering/search, delete capabilities for sites/teams/users, rescue zone site transfer, and improved error handling and test scaffolding. Commits: c009b92fca337c98a1ce4721715f4d5e6b5a881a; b64c3a20ce7efabe6f3b1823c59bf7b96a740cea; 32e6ede02e9a449d0630b7568173410895b097a4; 62da8f115fe950631848b8fa5d0d069b36977f85; 990a760f5d96d322853d18f7e8d262e5139a89f7; 5495947c8d66941ce6a6b3c9ecf62203f397ff88; 6f8156a4824288a7e96cc2554f9b59a101e4b1d6; 27933d0045c425fdbf2d3de8dfb2fd6f6825dad3. - Enterprise Plan Pricing in Customer Support: Pricing estimation and calculation integrated into the CS area, including tests and refactoring for cost computations. Commits: 9bad32eaf3f2a6e646f56616047f161601551c73; 825e5a73e596e8c4ee44d40746a7a8b835401a1c. - Team Administrative Locking: Administrative locking for teams via a locked_by_admin flag and UI/backend logic to lock/unlock teams independently of grace periods. Commits: ca7804cf86fd364d1d299eead068c14a4f8ff5d8; bb63c0d0e4e689a8853abd00e5dcd16eec615a52. - Site Rate Calculation and CRM Numeric Fixes: Bug fixes for site rate calculations (float conversion crash) and numeric input handling (auto comma placement). Commits: 1de10b78678b6d77dc16bf66550838c954d323c0; 18cfabed4ee33c81d971a1ccfbb41af4296818e5.
2025-05 Monthly Summary for plausible/analytics. Focused on performance, reliability, governance, and business-ready features that scale with data and users. Key features delivered: - Load Testing and Throughput Enhancements: Ingest throughput improvements, atomic rate-limiting refactor, new load testing configurations, telemetry buffering, and fixes to cache metric tags. Commits: aa4a8339cb3416d6708561baec6e8131062aae42; 8f4b63083e5771c06e62b43897a6984a6c769802; e017ec32683748d975f55af80590091249edb927. - Customer Support Interface Enhancements: Major UI improvements with HelpScout integration, enhanced filtering/search, delete capabilities for sites/teams/users, rescue zone site transfer, and improved error handling and test scaffolding. Commits: c009b92fca337c98a1ce4721715f4d5e6b5a881a; b64c3a20ce7efabe6f3b1823c59bf7b96a740cea; 32e6ede02e9a449d0630b7568173410895b097a4; 62da8f115fe950631848b8fa5d0d069b36977f85; 990a760f5d96d322853d18f7e8d262e5139a89f7; 5495947c8d66941ce6a6b3c9ecf62203f397ff88; 6f8156a4824288a7e96cc2554f9b59a101e4b1d6; 27933d0045c425fdbf2d3de8dfb2fd6f6825dad3. - Enterprise Plan Pricing in Customer Support: Pricing estimation and calculation integrated into the CS area, including tests and refactoring for cost computations. Commits: 9bad32eaf3f2a6e646f56616047f161601551c73; 825e5a73e596e8c4ee44d40746a7a8b835401a1c. - Team Administrative Locking: Administrative locking for teams via a locked_by_admin flag and UI/backend logic to lock/unlock teams independently of grace periods. Commits: ca7804cf86fd364d1d299eead068c14a4f8ff5d8; bb63c0d0e4e689a8853abd00e5dcd16eec615a52. - Site Rate Calculation and CRM Numeric Fixes: Bug fixes for site rate calculations (float conversion crash) and numeric input handling (auto comma placement). Commits: 1de10b78678b6d77dc16bf66550838c954d323c0; 18cfabed4ee33c81d971a1ccfbb41af4296818e5.
April 2025 monthly summary for plausible/analytics: Delivered a comprehensive set of features and infrastructure improvements across the analytics platform. Focused on accurate customer communications, data integrity, platform reliability, observability, and security posture. Substantial stack upgrades and migration work laid the groundwork for the next major release and improved onboarding and governance for enterprise features.
April 2025 monthly summary for plausible/analytics: Delivered a comprehensive set of features and infrastructure improvements across the analytics platform. Focused on accurate customer communications, data integrity, platform reliability, observability, and security posture. Substantial stack upgrades and migration work laid the groundwork for the next major release and improved onboarding and governance for enterprise features.
March 2025 monthly summary highlighting cross-functional delivery across Plausible Analytics and Docs, with a strong emphasis on governance, reliability, UX, and performance. Delivered features and improvements across team-level collaboration, guest access, site/team management, and enterprise defaults, while stabilizing exports and enhancing observability.
March 2025 monthly summary highlighting cross-functional delivery across Plausible Analytics and Docs, with a strong emphasis on governance, reliability, UX, and performance. Delivered features and improvements across team-level collaboration, guest access, site/team management, and enterprise defaults, while stabilizing exports and enhancing observability.
February 2025 monthly summary for plausible/analytics focused on delivering business value through user-centric features and a robust, scalable platform. Key outcomes include a revamped Team Management System with CRM-backed updates for streamlined member management, and a comprehensive Platform Upgrades initiative that boosts performance, reliability, and developer productivity. The month also delivered targeted bug fixes and enhanced observability to accelerate incident response and reduce operational risk.
February 2025 monthly summary for plausible/analytics focused on delivering business value through user-centric features and a robust, scalable platform. Key outcomes include a revamped Team Management System with CRM-backed updates for streamlined member management, and a comprehensive Platform Upgrades initiative that boosts performance, reliability, and developer productivity. The month also delivered targeted bug fixes and enhanced observability to accelerate incident response and reduce operational risk.
In January 2025, delivered foundational team management, identity, and guest search capabilities for plausible/analytics, while hardening system resilience and ownership transfer rules. The work focused on enabling scalable team onboarding, improving data integrity, enhancing user search capabilities, and ensuring availability during outage scenarios, all while aligning with business requirements for grandfathered plans.
In January 2025, delivered foundational team management, identity, and guest search capabilities for plausible/analytics, while hardening system resilience and ownership transfer rules. The work focused on enabling scalable team onboarding, improving data integrity, enhancing user search capabilities, and ensuring availability during outage scenarios, all while aligning with business requirements for grandfathered plans.
December 2024 — Delivered targeted features, fixed critical bugs, and improved system reliability and scalability. Focused on enterprise usage accuracy, resilient ingestion and billing pipelines, and test stability. Result: more accurate enterprise plan usage tracking, safer billing calculations, and robust handling of large payloads with fewer flaky tests across the analytics stack.
December 2024 — Delivered targeted features, fixed critical bugs, and improved system reliability and scalability. Focused on enterprise usage accuracy, resilient ingestion and billing pipelines, and test stability. Result: more accurate enterprise plan usage tracking, safer billing calculations, and robust handling of large payloads with fewer flaky tests across the analytics stack.
November 2024 monthly summary for plausible/analytics focusing on architecture improvements, schema integrations, and code health cleanup. Delivered a series of feature-driven changes with a strong emphasis on data consistency, backward compatibility, and flexible installation flows. No high-severity bugs reported; implemented hardening and maintenance fixes as part of feature work, reducing future technical debt.
November 2024 monthly summary for plausible/analytics focusing on architecture improvements, schema integrations, and code health cleanup. Delivered a series of feature-driven changes with a strong emphasis on data consistency, backward compatibility, and flexible installation flows. No high-severity bugs reported; implemented hardening and maintenance fixes as part of feature work, reducing future technical debt.
Delivered two high-impact features in the plausible/analytics repository during 2024-10, focusing on data integrity and monetization UX. Key outcomes include cascading user deletion cleanup that also removes related teams and backfills to eliminate orphaned teams, and reintroduced premium feature notices and business/enterprise CTAs to improve upgrade prompts and restrict email CTAs to business/enterprise customers. These changes include type specs and formatting improvements to support maintainability. Overall impact: improved data integrity, cleaner user/team lifecycle, clearer monetization prompts, and targeted communications for enterprise customers. Technologies/skills demonstrated include backend cascade deletes, data integrity hardening, backfill logic, API changes, UI notices, type specs, and formatting improvements.
Delivered two high-impact features in the plausible/analytics repository during 2024-10, focusing on data integrity and monetization UX. Key outcomes include cascading user deletion cleanup that also removes related teams and backfills to eliminate orphaned teams, and reintroduced premium feature notices and business/enterprise CTAs to improve upgrade prompts and restrict email CTAs to business/enterprise customers. These changes include type specs and formatting improvements to support maintainability. Overall impact: improved data integrity, cleaner user/team lifecycle, clearer monetization prompts, and targeted communications for enterprise customers. Technologies/skills demonstrated include backend cascade deletes, data integrity hardening, backfill logic, API changes, UI notices, type specs, and formatting improvements.

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