Ayalviso developed a comprehensive E-commerce impact analysis for the nisealata/mms142-groupa-2024 repository, focusing on Shopee’s influence on physical retail in the Philippines. Using market analysis and technical writing skills, Ayalviso replaced a placeholder in project_script.md with detailed Markdown content that examined market share statistics, post-pandemic consumer behavior, and tax disparities between online and traditional retailers. The update also addressed rising mall vacancies and the dual nature of e-commerce as both opportunity and risk for brick-and-mortar businesses. This work provided actionable insights for product strategy and marketing, enhancing the repository’s documentation and supporting informed decision-making for stakeholders.