Worked on a focused revamp of the Incubator Week Program Page within the bluedotimpact/bluedot repository, delivering a full-page refresh aimed at clarifying the value proposition and expanding the program’s reach. Leveraged React and TypeScript to reorganize content architecture, update copy, and integrate a new Airtable form for streamlined application intake and tracking. The update broadened eligibility to both for-profit and non-profit founders in AI safety, reflecting a shift in audience positioning. Emphasis was placed on UX-driven improvements, including structured sections and refreshed logistics, aligning marketing goals with technical implementation for enhanced inbound applications and improved brand positioning.