
Liska Loaiza developed and refined multiple e-commerce features for the Endrock/Qure-New repository over four months, focusing on user experience, maintainability, and business value. She implemented configurable product bundles, carousel components, and holiday bundle templates using JavaScript, Liquid, and CSS, enabling A/B testing and improved conversion tracking. Her work included integrating analytics, enhancing responsive design, and streamlining product selection flows. Liska also prioritized code quality by removing obsolete assets and refactoring templates, reducing technical debt and risk of regressions. The depth of her contributions is evident in the balance between new feature delivery, UI/UX improvements, and ongoing codebase maintenance.

September 2025 — Endrock/Qure-New: Strengthened marketing capabilities for holiday campaigns and improved frontend maintainability. Key features delivered include the Holiday bundle template enhancements, introducing new sections for featured content and before-after comparisons to enrich display and marketing impact. Major code maintenance involved cleanup of obsolete frontend features and assets, removing unused CSS/JS for the 'free gift' product and 'bundle kit LED mask', clarifying the Liquid template, and simplifying product kit selection to reduce dead code and potential breakages. These efforts reduce technical debt, lower the risk of UI regressions, and accelerate future feature iterations.
September 2025 — Endrock/Qure-New: Strengthened marketing capabilities for holiday campaigns and improved frontend maintainability. Key features delivered include the Holiday bundle template enhancements, introducing new sections for featured content and before-after comparisons to enrich display and marketing impact. Major code maintenance involved cleanup of obsolete frontend features and assets, removing unused CSS/JS for the 'free gift' product and 'bundle kit LED mask', clarifying the Liquid template, and simplifying product kit selection to reduce dead code and potential breakages. These efforts reduce technical debt, lower the risk of UI regressions, and accelerate future feature iterations.
August 2025 monthly summary for Endrock/Qure-New: Focused on Holiday Bundle Page Enhancements to improve UX and conversion. Delivered new exclusive deal templates (b and c), reordering of featured items, and layout refinements across holiday bundle pages. Work enabled A/B testing readiness and improved deal visibility. Impact: enhanced user experience, potential uplift in bundle conversions, and a stronger foundation for data-driven iteration. Technologies/skills demonstrated: front-end templating, UI/UX refinement, template versioning, and Git-based collaboration.
August 2025 monthly summary for Endrock/Qure-New: Focused on Holiday Bundle Page Enhancements to improve UX and conversion. Delivered new exclusive deal templates (b and c), reordering of featured items, and layout refinements across holiday bundle pages. Work enabled A/B testing readiness and improved deal visibility. Impact: enhanced user experience, potential uplift in bundle conversions, and a stronger foundation for data-driven iteration. Technologies/skills demonstrated: front-end templating, UI/UX refinement, template versioning, and Git-based collaboration.
July 2025 monthly summary for Endrock/Qure-New focusing on business value, UX improvements, and maintainability through modular UI components and content optimizations.
July 2025 monthly summary for Endrock/Qure-New focusing on business value, UX improvements, and maintainability through modular UI components and content optimizations.
June 2025 monthly summary for Endrock/Qure-New: Key features delivered, bugs fixed, and impact focused on business value and technical excellence across analytics, UX, and presentation layers.
June 2025 monthly summary for Endrock/Qure-New: Key features delivered, bugs fixed, and impact focused on business value and technical excellence across analytics, UX, and presentation layers.
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