Simon Aebli developed and integrated the Goldbach Advertising Adapter into the prebid/prebid-server repository, enabling support for banner, video, and native ad formats. His work focused on backend development using Go, with an emphasis on robust API integration and ad tech best practices. By implementing multi-format asset handling and custom targeting parameters, Simon broadened demand partner coverage and improved monetization opportunities for the platform. The adapter’s architecture was designed to streamline onboarding of future adapters, enhancing flexibility across inventory types. Over the month, Simon’s contributions demonstrated depth in Go-based backend systems and practical application of parameterized targeting in live integrations.