April 2025 monthly summary: Focused on improving data clarity and developer experience for the amplitude/amplitude-docs repository by updating the Google Ads source catalog documentation. The update clarifies that the Daily Ad Metrics event is captured as a user property and that UTMs are stored as user properties, enabling more accurate attribution and easier integration for customers and internal teams. This work was delivered via a single commit and directly supports better data governance and onboarding for analytics features.

March 2025 was a documentation-focused sprint delivering clearer Marketing Analytics coverage and improved docs quality in amplitude/amplitude-docs. Key outcomes include renaming Web Analytics to Marketing Analytics and adding a dedicated ads metric description table; comprehensive updates to web-analytics documentation; UI/Formatting improvements for readability and consistency; fixes to placeholder values ensuring accurate event data; and harmonized references by correcting missing web-to-marketing mappings. These changes were implemented across multiple Markdown files and analytics content, supported by a set of targeted commits, driving cleaner brand messaging, faster onboarding for marketing users, and reduced risk of misinterpretation in analytics docs.