facebook/facebook-for-woocommerce
Aug 2025 – Oct 2025
3 Months active
Languages Used
PHP
Technical Skills
Backend DevelopmentAPI IntegrationPlugin DevelopmentWooCommerce Development
Cheng Hao Chen
PROFILE
Cheng Hao Chen
Chenghao Chen developed three backend features for the facebook/facebook-for-woocommerce repository over a three-month period, focusing on enhancing event tracking and attribution for WooCommerce merchants. He implemented referrer tracking by capturing and sanitizing HTTP_REFERER data within event objects, improving campaign measurement and privacy. Chen integrated the Facebook CAPI Parameter Builder library, extending both client-side JavaScript and server-side PHP tracking to increase fbc and fbp parameter coverage and address missing values in initial events. His work demonstrated depth in API integration, plugin development, and backend engineering, resulting in more reliable conversion tracking and data-driven marketing capabilities for the plugin.
Overall Statistics
Feature vs Bugs
100%Features
Repository Contributions
3Total
Bugs
0
Commits
3
Features
3
Lines of code
1,583
Activity Months3
Your Network
2276 people
Work History
October 2025
1 Commits • 1 Features
Oct 1, 2025Month: 2025-10 — Key business and technical outcomes for facebook/facebook-for-woocommerce: Delivered end-to-end Facebook CAPI ParamBuilder integration for both client-side and server-side tracking to improve event matchability and coverage. Implemented ParamBuilder client library, configured server-side ParamBuilder, and enhanced handling of missing _fbp values in initial events. This work increases attribution accuracy for Facebook Ads, reduces data gaps, and strengthens measurement reliability. Technologies demonstrated include client-side JavaScript integration, server-side PHP integration, and library-based API usage; addressed data hygiene and cross-stack collaboration.
1 Commits • 1 Features
Oct 1, 2025Month: 2025-10 — Key business and technical outcomes for facebook/facebook-for-woocommerce: Delivered end-to-end Facebook CAPI ParamBuilder integration for both client-side and server-side tracking to improve event matchability and coverage. Implemented ParamBuilder client library, configured server-side ParamBuilder, and enhanced handling of missing _fbp values in initial events. This work increases attribution accuracy for Facebook Ads, reduces data gaps, and strengthens measurement reliability. Technologies demonstrated include client-side JavaScript integration, server-side PHP integration, and library-based API usage; addressed data hygiene and cross-stack collaboration.
October 2025
September 2025
1 Commits • 1 Features
Sep 1, 2025September 2025: Delivered Facebook CAPI Parameter Builder integration for WooCommerce in the facebook/facebook-for-woocommerce repo. Added the library as a dependency and initialized it within the plugin core to improve fbc/fbp coverage and conversion tracking. Included changelog entry reflecting the enhancement.
September 2025
1 Commits • 1 Features
Sep 1, 2025September 2025: Delivered Facebook CAPI Parameter Builder integration for WooCommerce in the facebook/facebook-for-woocommerce repo. Added the library as a dependency and initialized it within the plugin core to improve fbc/fbp coverage and conversion tracking. Included changelog entry reflecting the enhancement.
August 2025
1 Commits • 1 Features
Aug 1, 2025In August 2025, delivered the Referrer Tracking feature for the facebook/facebook-for-woocommerce integration, enabling capture and sanitization of the HTTP_REFERER within event data to improve traffic source attribution. This release enhances campaign measurement, supports data-driven marketing decisions, and improves data quality and privacy safeguards across the analytics pipeline.
1 Commits • 1 Features
Aug 1, 2025In August 2025, delivered the Referrer Tracking feature for the facebook/facebook-for-woocommerce integration, enabling capture and sanitization of the HTTP_REFERER within event data to improve traffic source attribution. This release enhances campaign measurement, supports data-driven marketing decisions, and improves data quality and privacy safeguards across the analytics pipeline.
August 2025
Activity
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Quality Metrics
Correctness93.4%
Maintainability90.0%
Architecture93.4%
Performance86.6%
AI Usage20.0%
Skills & Technologies
Programming Languages
PHP
Technical Skills
API IntegrationBackend DevelopmentPlugin DevelopmentWooCommerce Development
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