Contributed to the nisealata/mms142-groupa-2024 repository by expanding and consolidating documentation that contextualizes Shopee’s disruption of physical retail in Southeast Asia. Focused on delivering a comprehensive business narrative, the work included detailed research and technical writing to cover the ‘retail apocalypse,’ e-commerce trends, and country-specific retail environments. Used Markdown to update README.md and project_script.md, restructuring headings and refreshing images for improved clarity and traceability. Emphasized disciplined version control and content governance, ensuring documentation aligned with current market trends. The result provided stakeholders with a clearer understanding of industry shifts and enabled faster onboarding for new project contributors.