Contributed a comprehensive market analysis feature to the nisealata/mms142-groupa-2024 repository, focusing on Shopee’s impact on physical retail in the Philippines. Replaced a placeholder in project_script.md with detailed Markdown content, incorporating market share statistics, post-pandemic consumer behavior trends, and the dual risks and opportunities posed by e-commerce growth. The analysis addressed tax imbalances between online and traditional retailers and highlighted rising mall vacancies, providing actionable insights for product strategy and marketing. Leveraged technical writing and market analysis skills to enhance repository documentation, supporting strategic planning and decision-making for stakeholders seeking to understand evolving retail dynamics in the region.