During November 2024, Alyssa Alviso contributed to the nisealata/mms142-groupa-2024 repository by developing a comprehensive market analysis feature focused on Shopee’s impact on physical retail in the Philippines. She replaced a placeholder in the project_script.md file with detailed Markdown content, incorporating market share statistics, post-pandemic consumer behavior trends, and an examination of tax imbalances between online and traditional retailers. Alyssa’s technical writing and market analysis skills enabled her to synthesize complex data into actionable insights, addressing both opportunities and risks for brick-and-mortar businesses. This update enhanced the repository’s documentation and provided valuable context for strategic business decision-making.