Worked on enhancing consumer experience documentation for physical retail in the nisealata/mms142-groupa-2024 repository, focusing on clarifying the distinctions and challenges between physical and online retail environments. Used Markdown to consolidate guidance on convenience, inventory management, operational costs, and stock-location strategies such as buy online, pick up in-store (BOPIS). Updated key documentation files, including README.md and project_script.md, to provide a comprehensive, decision-ready narrative for product, design, and operations teams. Emphasized clear communication of business value by aligning documentation with real-world retail considerations, enabling stakeholders to make faster, cost-aware decisions based on well-structured, accessible information.